REFLECTIONS
Week 14: This week, Mr. Chong checked our progress. He mentioned that we should align the art style very consistently; for example, if there isn't a drop shadow in one piece, then don't use it in others. So, I had to make some changes to align with XiaoHui's design. I finalised all my Instagram stories' designs, and we also had to prepare our presentation slides. I design the presentation slides according to our theme.
Week 13: This week, I designed the Instagram stories according to our new art direction. I used mainly dark navy blue with some neon blue elements throughout the whole design. During the feedback session, the lecturer mentioned that it looked very old-fashioned and suggested ways to better represent gaming, comfort, and protection in our design. He provided some examples for reference, so I started by designing a key visual. We slightly adjusted our color palette and added a new font. After the lecturer approved the key visual, we continued with our tasks. I switched to a white and greyish design for a more modern and versatile look.
Week 12: This week, we started working on our designs. I was responsible for designing Instagram stories. As I began, I adhered to our art direction, which is minimalistic. I created a few posts that were super minimal while using our color palette. However, the lecturer mentioned that we should incorporate gaming elements, as the client expressed a preference for gaming stats and related themes. Taking this feedback into account, our group had a small discussion about our new art direction and began to integrate gaming elements into the designs while maintaining the minimalistic aesthetic.
Week 11: This week, the lecturer pointed out that we should have a marketing stage to announce the website and the product launch. As a result, I refined the table to include a marketing stage that provides a compelling hook to encourage customers to make a purchase. To do this, I added a pre-launch phase where we build anticipation and excitement through teasers and countdowns on all our platforms: Instagram, Facebook, and YouTube. In the announcement stage, I planned a coordinated campaign to reveal the website and launch details. This involves a series of posts and stories that guide our audience to the new website, offering special promotions and exclusive deals for early buyers.
Week 10: This week, I volunteered to create a chart for our marketing campaign calendar. I had to plan 6 months of content. I separated it into three different platforms: Instagram, Facebook, and YouTube, as these platforms are the most used and suitable for our target audience. To ensure consistency and engagement, I planned the type of content to produce for each week and specified posts for days 1, 3, and 5. The planning process was detailed and required a lot of foresight, but it helped in creating a cohesive strategy that will keep our audience engaged and informed.
Week 9: This week, we quickly amended our presentation slides and then prepared ourselves for the presentation. We did a group practice session the day before the presentation. On Friday, we presented to Mr. Damien, who gave us some suggestions and feedback. He mentioned that we could include statistics in gaming for our t-shirt on the website, with stats on what it does and star ratings for different aspects to help customers choose the best t-shirt that suits their needs.
Week 7: This week, the lecturer gave feedback on our insight statements. He mentioned that our insights should be surprising and something we wouldn't have thought of. The lecturer worked with us on the anti-radiation insights, guiding us on how the statements should look. Then we had to complete the anti-slash insights ourselves. To be honest, having two products feels like doing double the work. Every task has to be done twice. So, after revising our insights, I had to rethink my design for the design system. I had to reconsider the branding to ensure it aligns more closely with the insights and the "how might we" statements. So, I continued with the design system, focusing on the brand name, logo, typography, art direction, key visuals, and other elements.
Week 6: This week, we continued refining our empathy map. With time running out, our group leader assigned tasks to everyone, and I volunteered to work on the design systems. I was happy to take on something more interesting. I started brainstorming brand names that would suit our project and worked on typography, color palettes, and other elements. I sensed that the leader was stressed and frustrated because one group mate was not being cooperative. He was busy with other modules, just like the rest of us, but I think he wasn't managing his time properly. Despite having other modules with much more work, I still managed to contribute effectively.
Week 5: This week, we approached students around campus and asked them to fill out our survey. Unfortunately, Mr. Damien decided not to participate in the hydrophobic T-shirt project. We then adapted our plan and used the survey information as a reference to conduct interviews for both functional T-shirt options. Later that week, after the interviews, we held a meeting to discuss and develop our empathy map, insights, and personas. I was also responsible for analyzing the data from the online survey.
Week 4: This week, we made progress in creating our survey using Google Forms. We compiled the main survey questions and categorized them into "anti-slash" and "hydrophobic." The lecturer provided feedback, and we improved our survey questions before sending them out. I was responsible for adding the questions related to hydrophobic into Google Forms.
Week 3: This week, we progressed by identifying our target audience, narrowing down and targeting fewer people who would be our potential customers. Each of us created one persona and developed some interview questions specific to that particular individual. We had a small discussion on Friday to combine our interview questions.
Week 2: This week, we met with our client, Mr. Damien, who provided explanations about the brand. We asked some interview questions to clarify certain aspects and the direction we are heading. Based on the information provided, I was responsible for researching more news/articles about the trend and why people would wear the same shirt/plain shirt.
Week 1: This week, we began with a briefing session and formed groups to select projects we are interested in. To kick-start the project, our group leader delegated tasks, and I was responsible for conducting news research on various functional shirts that could be useful for our product. For example, for slash-proof shirts, I searched for news articles about incidents involving slashing or killing to demonstrate the needs of such shirts.
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